Ask any potential student or their parents about their top concerns when choosing a college, and “employability” will likely be on the list. A host of societal factors have combined to make this true: First, the Great Recession of 2008 made families much more concerned about the cost/benefit rationale for higher education, with the hope that the increasingly expensive investment will pay off in greater lifetime earnings. Second, businesses increasingly work with colleges and universities to provide much-needed input on the real-world skills graduates need to demonstrate, while also providing subtle (or not-so-subtle) pressure on institutions to train graduates to be ready to work from day one. Finally, governmental oversight and regulations such as the “gainful employment” rules have turned the spotlight on how effectively institutions are preparing their graduates to find jobs.
Why Work for This Institution? Developing an Employee Value Proposition
Higher education leaders agree that recruiting, retaining, and engaging professional staff continues to be a top challenge at many colleges and universities. This article focuses on how leaders can develop