Prior to the COVID-19 pandemic, institutions of higher education had started to rely heavily on digital tools to supplement the services they offered their at-promise students—that is, students from historically minoritized or low-income backgrounds (formerly referred to as “at-risk”). Texting platforms had gained popularity as a means to disseminate information and send reminders; websites had grown in significance as repositories of information and key tools for recruitment and student service provision; and learning management systems had assumed key roles in supporting students’ navigation through coursework and campus services.
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Why Work for This Institution? Developing an Employee Value Proposition
Higher education leaders agree that recruiting, retaining, and engaging professional staff continues to be a top challenge at many colleges and universities. This article focuses on how leaders can develop