To a professor for one half-century and historian of literacy, today’s incessant cavils that college students either “aren’t reading” or “can’t read” are reminiscent of the early 1960s’ repeated rediscoveries that “Johnny can’t read” and about children’s “death at an early age.” The New York Times publicizes a fallacious “There’s a Very Good Reason College Students Don’t Read Anymore” (Malesic 2024), while The Atlantic leads with “The Elite College Students Who Can’t Read Books” (Horowitch 2024). Assistant editor Rose Horowitch contradicts herself in declaring, “To read a book in college, it helps to have read a book in high school.” As if to prove the point, the higher education daily media ask, “How Much Do Students Really Read?” (Alonso 2024) and “Is Reading Over for Gen Z Students?” (Stripling 2024) (emphases mine).
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Why Work for This Institution? Developing an Employee Value Proposition
Higher education leaders agree that recruiting, retaining, and engaging professional staff continues to be a top challenge at many colleges and universities. This article focuses on how leaders can develop