Survival: The Impetus for Vigorous Undergraduate Student Recruiting

Many of our institutions of higher education are presently in a fierce competition to recruit undergraduates. For some of them it is a matter of survival: improve your recruitment outcomes or suffer the fiscal consequences of increasing costs to offer a competitive student experience and incur annual deficits. Institutions that are at particular risk are smaller, stand-alone public colleges and universities and small liberal arts colleges with limited endowments. Large public universities with strong research programs, solid academic reputations, and widespread public support and high-profile private liberal arts colleges have been largely immune from fiscal demise due to enrollment declines, although some will claim they are experiencing some pain. Such institutions are backed by significant public accounts comprised of past excess income, large endowments, and a favorable economy of scale. For example, in 2018 there were 103 US colleges and universities with endowments of over $1 billion. (See this list.)

To continue reading, you must be a Academic Leader Subscriber. Please log in or sign up for full access.

Leave a Reply

Related Articles

Create a free account, or log in.

Gain access to limited free articles, news alerts, and select newsletters

Login here

Get unlimited access to Academic Leader

Stay informed. Subscribe Now.

WELCOME OFFER

$19.00 $14.00/month

for your first 6 months. Use coupon code AL6MO.

$19.00 thereafter. Cancel anytime.

Enjoy unlimited access to all of Academic Leader

You only have  free article views remaining.

WELCOME OFFER

$19.00 $14.00/month

for your first 6 months. Use coupon code AL6MO.

$19.00 a month thereafter. Cancel anytime.

Are you signed up for free bi-weekly Academic Leader updates?

You'll get notified of the newest articles.