Working in academia has long been a dream role for many scholars, practitioners, and working professionals (Larsson & Alvinius, 2019). We asked a group of leaders from institutions of higher education what compelled them to work in a college or university setting. Their responses included seeking to recreate the transformational experience they had as students, to emulate the professors they learned from in the classroom, and “to make a difference.” After all, the typical college setting has historically had an aura of prestige: it’s been a place with community recognition where academic freedom is protected, new ideas emerge, and the next generation of critically thinking students are molded into thoughtful participants within society.
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Why Work for This Institution? Developing an Employee Value Proposition
Higher education leaders agree that recruiting, retaining, and engaging professional staff continues to be a top challenge at many colleges and universities. This article focuses on how leaders can develop