Data can be a powerful tool to guide your recruitment efforts. This article invites you to adopt a creative, entrepreneurial spirit as you expand your reach. In what follows, you will see examples of how you can use custom data requests to identify potential majors among current students, boost recruitment to your institution, and find and foster relationships with potential allies on campus.

Ted Lasso’s Playbook for Academic Leadership: Rethinking Performance Reviews
The Emmy-winning Apple TV+ series Ted Lasso (2020–) has captured hearts with its charm, but it also offered a masterclass in leadership. Ted’s approach—rooted in humility, emotional intelligence, and belief