Data can be a powerful tool to guide your recruitment efforts. This article invites you to adopt a creative, entrepreneurial spirit as you expand your reach. In what follows, you will see examples of how you can use custom data requests to identify potential majors among current students, boost recruitment to your institution, and find and foster relationships with potential allies on campus.

From “Rename and Remain” to “Reframe and Regain”: Reimagining Campus Inclusiveness
In my last article, I highlighted the crucial strategies of “person-first” and “targeted universalism” amid the wave of anti-DEI legislation in higher education. Initially, many of us embraced a “rename