Traditionally, colleges used a similar mix of marketing tools and techniques to attract new students. The typical approach included: a high-quality set of recruitment brochures on select programs of study; a college catalog that was attractive and easy to navigate; a local community reputation fostered by years of publicity; a group of sought-after academic programs with distinctive reputations in a select few areas; accreditations; and active and loyal alumni bases.
Bravery in the Face of Anticipatory Obedience
Well, the election has come and gone, and its impact most certainly varies depending on where you are. On my campus, the reaction suggests that the outcome was not what
Constance C. Relihan
December 9, 2024
