Traditionally, colleges used a similar mix of marketing tools and techniques to attract new students. The typical approach included: a high-quality set of recruitment brochures on select programs of study; a college catalog that was attractive and easy to navigate; a local community reputation fostered by years of publicity; a group of sought-after academic programs with distinctive reputations in a select few areas; accreditations; and active and loyal alumni bases.
Distinguishing Your University with Teaching Excellence
Colleges and universities do many things to distinguish themselves with excellence, from chasing rankings to highlighting Fulbright research to touting their alumni. But one rarely used tool is to distinguish
Corbin M. Campbell
November 18, 2024
