“Retention” rarely appears on those lists of higher ed jargon to avoid. While college students can identify countless unwelcoming phrases and acronyms, employees in higher education have no trouble agreeing
Student retention is an important success indicator in higher education. Graduating from college offers access to better paying jobs and social mobility (Tretina, 2022). The National Student Clearinghouse, however,
In fall 2021, the Wall Street Journal published an article about the gradual disappearance of men from four-year colleges and universities (Belkin, 2021). This article reignited a national discussion about
This article is the third in a three-part series about how to make data requests to boost recruitment and retention. Part one introduced approaches to accessing and using data, including
Over the past several months an increasing number of articles have addressed the impact of the COVID-19 pandemic on aspects of higher education. While its impact on students was recognized
How do we attract historically underrepresented groups of students to our institutions—that is, first-generation college students; Black, Indigenous, and other students of color; and students from low-income backgrounds? How do
As Steven C. Howey (2012) pointed out years ago, educators across the US are “frustrated with the challenge of how to motivate the ever increasing number of freshmen students entering
Every day, academic leaders make decisions about what kinds of programming college first-year students will find attractive and engaging. Many colleges’ ideas, however, fail to connect to student interest and
The signs of a fundamental shift in the attitudes, motivations, and learning expectations of students deciding where to attend college or university are well established. Due to rising costs (e.g.,
The president and the provost were talking about their biggest challenge: retention. Between students’ freshman and sophomore years, the college was losing almost 40 percent of its students. For many
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