The Facebook post showed three smiling young faculty members standing next to a departmental banner. The caption ready simply “We are recruiting!” What did this post tell us? So
Diversity and inclusion have risen to the top of the agenda for colleges and universities in recent years, following high-profile protests and a demand for representation based on protected characteristics
Data can be a powerful tool to guide your recruitment efforts. This article invites you to adopt a creative, entrepreneurial spirit as you expand your reach. In what follows, you
The COVID-19 pandemic has changed virtually everything we do in higher education. Some of its effects will continue to be felt for several years, while others will change us in
In a recent Academic Leader article, we outlined the need for colleges and universities to increase their efforts in undergraduate student recruiting in order to remain fiscally secure in an
Many of our institutions of higher education are presently in a fierce competition to recruit undergraduates. For some of them it is a matter of survival: improve your recruitment outcomes
The signs of a fundamental shift in the attitudes, motivations, and learning expectations of students deciding where to attend college or university are well established. Due to rising costs (e.g.,
Traditionally, colleges used a similar mix of marketing tools and techniques to attract new students. The typical approach included: a high-quality set of recruitment brochures on select programs of study;
Student recruitment is not the exclusive domain of admissions staff. There are many things that department chairs and faculty can do to promote their programs to potential major and minors.
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