Data can be a powerful tool to guide your recruitment efforts. This article invites you to adopt a creative, entrepreneurial spirit as you expand your reach. In what follows, you will see examples of how you can use custom data requests to identify potential majors among current students, boost recruitment to your institution, and find and foster relationships with potential allies on campus.

Ted Lasso’s Playbook for Higher Education Hiring Practices
The Emmy-winning Apple TV+ series Ted Lasso (2020–) has not only taught us that football is life; it reminds us that leadership can make a significant difference in sport and