In 2011 Central Washington University began offering its information technology administrative management (ITAM) program in an online format, aimed at working adults who were both place- and time-bound. The program serves as a complement to two-year technical degrees and is the only university program in the state that accepts 100 percent of the credits earned in these degrees toward a bachelor of applied science degree. Knowing that online programs often have lower retention rates than on-campus programs, the department built in ways to ameliorate some of the factors that can negatively affect retention.
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Why Work for This Institution? Developing an Employee Value Proposition
Higher education leaders agree that recruiting, retaining, and engaging professional staff continues to be a top challenge at many colleges and universities. This article focuses on how leaders can develop