Traditionally, colleges used a similar mix of marketing tools and techniques to attract new students. The typical approach included: a high-quality set of recruitment brochures on select programs of study; a college catalog that was attractive and easy to navigate; a local community reputation fostered by years of publicity; a group of sought-after academic programs with distinctive reputations in a select few areas; accreditations; and active and loyal alumni bases.
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Creating an Academic Culture of Working to Live
I’m often asked how I succeed at managing work-life balance—or as I call it, “life-work balance”— and it stems from my childhood. My parents both worked as educators, and